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How to Choose a Domain Name for Your Website

How to Choose a Domain Name for Your Website

For your online business to succeed, you need to give it the best domain name. If you go for the wrong domain today, it would be hard to change it later without hurting your brand. That is why you need to pick the best domain name from the beginning.

The truth is, when you are getting started, you will struggle to get the perfect domain name for your brand. In this article, we have shared crucial tips on how to choose a good domain name that matches your business plan and ideas.

To get as many tips as possible, be sure to go through this piece in its entirety.


Have Your Best Keywords in Mind

Have Your Best Keywords for your domain name in MindYour line of business is unique. You need to stick to it even when trying to find the best domain name for your brand. Thus, you must have a collection of terms that best describe your business and what it does.

It is crucial to write down the list of all keywords relevant to your business and use them to form the best name for the company. After writing down the list, try to combine them by adding suffixes and prefixes.

By doing that, you will end up with a range of domain names for your business. For example, if your website deals with mortgages, you could start with home, interest, equity, or finance. Make sure you come up with catchy words. Avoid mistakes made by people who don’t know how to choose a domain name.

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Stick with .com

Stick for your domain name with .comToday, due to many extensions for domain names, picking the right one is a difficult process. We have .pizza, .net, .org, and the list goes on. But if you want your website to stand out from the crowd, you should go with the .com domain extension.

You might be tempted to come up with a clever way to name your website using some new extensions. But nothing will ever beat .com. Internet users also have a way of trusting websites with .com as part of their domain names.

Aside from being appealing to internet users, dot-com extensions are memorable. For instance, most internet users that are less tech-savvy will type .com. They won’t take their time to think about other possible domain extensions.

That is why you are likely to lose business if you choose extensions other than .com.


Think like a Visitor

No matter how good your website looks, it will only be successful if the internet users like it. As such, when looking for the best domain name, you need to think like a visitor. Think like a random internet user who bumps into your website. That way, you will be able to come up with something appeal and easy to type. You are also supposed to think about the key features of your brand and the message you are trying to convey. Unless you think like a visitor, you are likely to make many mistakes.


Keep the Domain Name Short

Keep the Domain Name ShortWe have already seen that keywords are very important when it comes to selecting the best domain name for your website. However, to stay on the right track, you should never go overboard with the name. Short domain names are great because they are easy to memorize and type.

According to experts, your domain name should never exceed 15 characters. If you go with longer domains, internet users will struggle to recall them. That way, you will give your rivals a competitive edge.

Note that users are likely to enter typos if your domain name is long and hard to recall. At the end of the day, you will lose traffic and your business won’t perform to its potential. That is why businesses with short domains tend to thrive sooner compared to the ones with longer domain names.


Think Long-term

Are you ready to spend the rest of your life with your domain? You should be ready to do that as long as you want your website to succeed. Your domain is the tool that will define the business for many years to come. That is why you need to think long-term when creating one.

For example, if your business is about helping business owners grow their brand, you could go with something like “Upyourbrand.com.” That way, anyone that sees your website and its domain name will know what it does. If you feel that you will expand your operations and tackle more things in the future, you should reconsider the brand name. Thinking long-term is all about knowing where your business is headed.


Make it Unique Brand

A unique domain name for your website will stand out in your readers’ minds. To stay on the right track, you want to research other websites within your niche. You will get a gist of their domain names and make your mind based on that.

It is important to avoid being accused of copying someone else’s domain name. It is also advisable to go for a domain name that is easy to brand. Such domain names are irresistible and memorable. It should have a single word, for instance, Amazon.com instead of BuyBooksOnline.com.


Leave Room for Expansion

You should choose a domain name that resonates with the industry of your choice. If someone sees your domain name, they should have an idea of what your business is about. However, you should be careful not to limit your long-term plans.

For instance, someone that blogs about Subaru might choose a domain name like, “subaruguru.com.” But if they choose to branch and blog about other car models in the future, that brand name would limit them. The domain name might also make it hard for you to attract people interested in cars.

Understandably, this might be a hard thing to do, but that is how it works for everyone else.


Leverage Domain Name Generators

Want to know how to get a domain name easily? At the time of writing this guide, there are at least 360 million registered domain names. That is why most people believe that good domains are already taken. But that is not very true, as long as you are a creative individual.

The truth is, searching for a domain name can be hard and time-consuming. The good thing is that there are free online tools you could use to search for and find some of the best domain names in your niche.

To make the process easier, consider using a range of domain name generators. The free tools will search for your keywords and provide you with hundreds of creative domain ideas. Find one or two domain name generators and use them to make the process less daunting for you.


Don’t Use Double Letters

You are free to choose a domain name that you feel is good for your website. But again, some mistakes will prevent your site from recording an excellent performance. For example, you should never use double letters when giving your online company a domain name.

For instance, if you choose presssetup.com, many people will type it wrongly, and you will lose traffic. By avoiding double letters, your domain name will be easy to type. Your business will run smoothly without giving your rivals a competitive edge.


Act Fast

In all parts of the world, thousands of new domains are registered each day. Therefore, if you happen to find a domain name you want to use, it is crucial to avoid waiting too long. Today domain names are more like real estate, if you wait too long, someone else pounces on it, and it becomes theirs.

Thousands of people are looking for good domain names for their companies. Unless you don’t act fast, someone else will, and you will have to begin the whole process again. Today, domain names are cheap, but if you don’t buy them now, you might spend a lot of money in the future to have one.


Set Expectations and Meet Them

Set Expectations and Meet ThemWhenever people hear about your domain name for the first time, they will try to figure out what your business is all about. That is how you should create expectations. But unless you meet those expectations, you will be out of business before you know it.

That is why you will find that domain names like Zillow.com, webMD.com, CereerBuilder.com, and Hotmail.com are doing great. They have a way of creating expectations, and if you follow them, you will notice that they don’t disappoint.

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Closing Thoughts

Your line of business is unique. You need to stick to it even when trying to find the best domain name for your brand. You might be tempted to come up with a clever way to name your website using some new extensions. But nothing will ever beat .com. It is important to avoid being accused of copying someone else’s domain name. It is also advisable to go for a domain name that is easy to brand. Such domain names are irresistible and memorable. To make the process easier, consider using a range of domain name generators.